It has often been said that a brand is more than a logo, and this is undoubtedly true. However, in professional sports, other than the team nickname, the logo is the most important aspect of any brand. While Ottawa's new CFL football team clearly got...
Posts by: Spencer
Betrayal: Why It’s Not Easy to Let Alfredsson Off the Hook
He is risen. Well, not really, but he’s back. This afternoon (yes another ridiculous afternoon game) Daniel Alfredsson (now known as Player 11 in my house) returns to Ottawa after his dramatic departure last summer. After being assured by the media, with gentle pat on...
Rogers Broadcast Deal Great News for Sens Fans
For the last few years now the spectre of CBC losing Hockey Night in Canada broadcast rights has been in the air. Inevitably, it was thought, TSN would swoop in and massively outbid CBC for the rights and transform the Canadian television landscape. Today, that...
Forget the Pundits, Enjoy the Season
There are many years where the hockey punditry simply shits all over the Sens due to a combination of ignorance, jealousy and vindictiveness...or as Nick Kypreos calls it -- objective reporting. They are often proven wrong because they make no effort to actually pay attention...
MacLean has Mo-mentum for Sens coaching job
With reports that Calder Cup winning coach Kurt Kleinendorst will be in town to interview for the vacant Ottawa head coaching job today, the Sens bench boss bingo card appears to be filling up quickly. Whether it's just a courtesy to Kleinendorst for his great...
Al Davis Redux
Sens fans have every reason to thank and worship Eugene Melnyk, after all he saved the franchise from bankrupcy. Now of course you shouldn't feel too bad for Mean Gene, he will make a princely sum if he ever sells the team after getting the...
Is Bingo’s Success Murray’s Vindication?
Amidst all the congratulations surrounding the Binghamton Senators Calder Cup triumph is a chorus suggesting that the victory is a vindication for Brian Murray's leadership. While a Calder Cup victory is a big step in the development for many of the Sens young players, let's...